Your next month of social content.
Created before your coffee gets cold.
Give Kettle your website. It builds your brand profile, drafts the posts, makes the images, carousels and videos, and learns from what you approve.
Example campaigns below are illustrative — built from a real website read.
slides
We reformulated our serum four times because testers kept saying the same word: stinging. Here's what changed on the fifth.
One idea becomes
an entire campaign.
Kettle reads your pages: what you sell, how you talk, who you talk to.
Four reformulations. The word that kept coming back from testers was “stinging”.
So we dropped the concentration and changed the delivery system instead. Same result, no sting.
→
What you had → what you post
Drag the handle
Swipe yes.
Or let it run.
Add your website. Kettle reads it, builds a brand profile you can edit, and starts sending you posts. It learns from what you approve and skip.
Week four is the point. Here's what skin cycling looks like at day 28.
Five reasons your cold brew tastes bitter, and the 12-hour fix.
Three moves before coffee. No mat, no excuses, twelve seconds.
or use the arrow keys
Nothing publishes without your yes. Approve a post and it goes onto the calendar in the next free slot.
Content people actually
stop scrolling for.
Set five things. Everything you see re-renders around them — art direction, crop, hook, hashtags, posting time.
Your skin barrier called. It's fine now. Two steps, morning light, nothing else. Full routine in the carousel.
Made by Kettle, for three example brands
Example campaigns · Lumè Skin, Northbound Coffee, Move DailyNO BITTER
AFTERMATH.
“Your skin barrier called. It's fine now.”
Warm & witty · 118 characters
One brief. Six tools. Work you can see.
Every tool leaves its work behind — notes, plans, drafts, checks. Open any step, change it, or send it back. Nothing happens in a black box.
One line swapped: “clinically proven” isn't on your allowed list.
Set the goal. Your social engine keeps moving.
Themes and formats from your brand profile
Each one rewritten per network
Image, carousel or short video
Change or stop anything
In your best time slots
The article, or the topic for this slot
In your voice, with media
Your choice, per feed
One line, on-brand
With a tracked link button
So you can segment later
Assigned to a teammate, notes attached
A month of content, without a month of work.
Drag a post to move it — captions, crops and hashtags follow. Colour is the campaign, the dot is approval status.
One idea. Native everywhere.
Kettle doesn't copy and paste. It rewrites, resizes and restructures each post for the way people actually use each network.
“Six slides on why your cold brew tastes bitter — and the 12-hour fix.”
Hook in 1.2s. On-screen text, no voiceover needed.
“We threw out 400kg of beans learning this. Here's the extraction curve.”
Keyword-led title, saveable how-to framing.
Offer first, longer copy, one clear button.
Title card built for search.
Turn comments into conversations — and conversations into customers.
Direct messages from every network. Assign to a teammate, add internal notes, use quick replies, close and reopen.
Reply, like, hide or delete — or answer privately by DM.
A keyword in a comment sends a DM with a tracked link button.
For comments and DMs, with “review before sending” so nothing goes out unchecked.
Tags, custom fields, saved segments and CSV export.
Message volume, time to first reply, busiest accounts.
One comment.
One sale.
Every step can run on its own, or wait for your review before sending.
does this sting? my skin hates everything
It shouldn't — we reformulated it four times to get rid of the sting. Want me to send the patch-test steps? 💛
“price?”
The keyword matches a rule. Kettle replies publicly.
A DM with a tracked link button.
Clicks show up in your reports.
Contact tagged and assigned to a teammate.
Notes travel with the conversation.
Know what worked. Know what to create next.
“Tutorial-led videos generated 2.4× more saves than product-only posts. Your next campaign should lead with education.”
Instagram leads reach. LinkedIn leads link clicks.
+412 followers · 18 posts published
Tuesday 6:40pm
38.2k views across 9 short videos
See what they post.
See how you compare.
Track several competitors from their website address. Kettle reads them again every morning and draws the trend lines for you.
Fast results, glossy finish.
Routines, before-and-after, quick tips.
Steady uploads, lots of ads.
Nothing for sensitive skin.
What you could do: own “gentle”. A weekly short video on sensitive-skin routines, posted Tuesdays.
Built for whoever has to post tomorrow.
Same engine, different brief. Pick yours — the photography, the creatives and the workflow all change.
Every product gets a launch, not a post.
Give Kettle your product page and get the full rollout: hero image, carousel, short video, offer post.
Plugged into where your work already lives.
Posts go out natively to every network. Media comes in from your cloud drive, and any RSS feed can become posts.
One workspace.
Everyone in their lane.
Decide who can draft, approve, publish or see reports — feature by feature.
Nothing goes out until the right person says yes.
Separate workspaces for each brand or client, each with its own brand profile.
An AI helper wherever you are. Light and dark mode. Works on your phone.
One team of agents.
Three ways to buy it.
Every plan includes the full agent team, unlimited drafts and native publishing. A credit is one generation — a caption, an image, a video or a carousel slide. Pinterest and YouTube are included on every plan. Cancel whenever.
One brand, posting properly for the first time.
A brand with real launches and a team that reviews.
Many brands, unlimited seats, one calendar each.
Your brand already has stories.
Now it has a team to tell them.
Enter your website and watch your first campaign take shape.
No card needed. First campaign in about four minutes.